10 Strategies to Attract Restaurant Customers | Modern Restaurant Management | The Business of Eating & Restaurant Management News (2022)

8 Min ReadBy Jonathon Henderson

Whether you just opened a new restaurant or want to boost your existing business, you’re probably hoping to learn restaurant strategies to attract customers. However, many of the common ways people think of to grow their business are too involved or expensive to be practical.

Ideas like taking out an ad in the local paper or paying for a spot on the radio may seem great on the surface. However, they target a very broad audience. Even worse, they are quite expensive. While they may drive some traffic, you may not recoup what you invest in advertisement expenses. Even worse, they will only work for a short period of time.

Trying to draw new business is difficult. Business owners may try many ideas that not only cost money but also prove ineffective at long-term improvement. If you hope to attract more customers to your restaurant, you also likely want to minimize the cost involved. Thankfully, there are some great ideas for how to attract more customers to your restaurant without breaking the bank.

1. Collaborate on Special Offers with Local Businesses

One issue that many restaurants run into when using specials, discounts, or other promotions to drive sales as the cost. In order to create an offer that is tempting enough to bring new customers in, you generally need to offer a pretty substantial price reduction. Many people are not willing to gamble there evening out or fun money on a restaurant they have never been to at full price.

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Offering buy-one-get-one discounts and similar sales could draw in people, but it may not really bring the right demographic. Worse, you may find that you don’t actually attract repeat customers.

An often overlooked but great solution is to partner with other local businesses for promotions. As a restaurant, you are a perfect partner for promotion with movie theaters, entertainment venues, and other fun places, like escape rooms. If you are a pizza place, partnering with a local video arcade could be a good idea. If you are fine dining, consider working with the local civic theater.

Ideally, people can purchase dinner for two or four at a discounted rate if they also purchase event tickets. Other times, people receive a discount on event tickets if they show proof that they ate at your restaurant. Try reaching out to some nearby entertainment hot spots to see if any of them would like to share the costs of driving more business to both of your companies.

2. Offer Free Wi-Fi

Never underestimate the power of the internet. While it’s true that you should be harnessing the internet to help promote your business and streamline its operations, you should also be offering internet to your customers. It can get more people in the doors and may keep themin your business longer.

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In big cities, free Wi-Fi is basically an expectation for any business that hosts customers. People will expect to be able to check their email or social media pages while waiting for their food. If you are any more rural area, having free Wi-Fi could actually make you a destination for customers. If people know they can come to you when they need to get online, that can certainly help drive business.

If you find that people are coming in and not buying anything while using your Internet, you may want to employ the strategy of offering your current Wi-Fi password for customers when they buy a food item or beverage. Changing the password regularly will help ensure that freeloaders don’t take up space that could be used by paying customers.

3. E-mail Marketing Incentives

Just because you are a brick-and-mortar business doesn’t mean you can’t use online marketing to drive sales. One of the fastest and easiest ways to build a customer database is to leave out a sign-up sheet for your newsletter. You should also include sign up links on your website and any relevant social media pages, from Snapchat to Facebook.

By offering discount codes to customers for signing up, you will drive interest in following your business. Regularly offering special sales and exclusive incentives to online followers and newsletter subscribers can also drive traffic.

Someone who signs up for your newsletter likely already has an interest in your restaurant and its menu. Offering half off of an appetizer or extended Happy Hour specials for those with a newsletter-only coupon code can help convert those digital followers to real life income.

The best way to approach this is usually to offer a higher incentive for the initial sign-up, like a free appetizer or a buy one get one free coupon for entrees. After that, more modest discounts, like 10 or 15 percent off your purchase, will also help drive sales.

4. Capitalize Your Hours

If you don’t already do so, you should track when you make the most sales. Understanding macro trends in your customers’ patterns can help you maximize your profits. Most restaurants will find that they are slower on certain days of the week, certain times of the year, and even certain times during the day.

You can turn those slow times into some of your busiest hours by offering specific discounts and specials. Many restaurants find that Mondays and Tuesdays are slower than other days of the week. If that is the case for your business, consider offering daily specials on Monday and Tuesday.

For example, Monday could be a day when you offer half off appetizers. Tuesday could be a day where you offer Happy Hour pricing for the entire afternoon. Those specials will help incentivize people to visit during times that are historically slow for your restaurant.

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Similarly, Happy Hour discounts are often used to draw in customers at times that are usually slow for your business. Many times, this is the downtime between the lunch rush and the dinner hour. Use discounts and specials to get customers in the doors, and they will come back as long as the service and the food meet their expectations.

5. Reaching Out to Local Foodies in Your Area

As we said before, you simply cannot underestimate the power of the internet. While local gourmands and foodies used to only talk with your friends and coworkers about their preferences, now they have a much broader audience.

Whether they post reviews on Yelp, Facebook, or their personal blog, people with good taste and adventurous dining habits often find themselves with hundreds of followers in a short period of time. Reaching out to these people individually is a great way to use their social media influence for your benefit.

Offer them and a guest a free meal at your restaurant, provided that they do an honest review. You could even create a special for anyone who comes in from their review by creating a coupon code discount they can share with follows.

This special discount appeals both to the ego of the blogger you reach out to and to the people who follow them online. You could make hundreds of dollars in revenue off of one free set of entrees and desserts. Even better, you’ll have the goodwill of a popular local influencer and a lasting online review praising your business.

6. Start a Group

People want more from local businesses than they did in decades past. Many times, people come to physical businesses because they are seeking a sense of community. While you can achieve that to some degree with friendly wait staff and personalized service, that may not take it far enough.

10 Strategies to Attract Restaurant Customers | Modern Restaurant Management | The Business of Eating & Restaurant Management News (3)

Consider what your business offers to its consumers and what you represent to the local community. Explore how you could create a community or group that would benefit from your business. This is a low-cost way to drive engagement and interest in your eatery.

For example, if you have smoothies and freshly squeezed juice, starting a support group for a 21-day juice cleanse could be a great way to get repeat customers in the door every day for weeks. If you are an Italian restaurant, you might want to start an Italian club, where people learning the language come in weekly to practice and enjoy a glass of wine.

The options are as unlimited as the infinite variety of foods and cuisines available to restaurants. You can also choose to offer discounts to people who join your group, and remember that participation in the group being free will draw the most people.

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7. Have an Easy to Use Online Ordering App

As a locally-owned small business, you probably worry that the expense of developing a proprietary app for cell phones and tablets is too much of an investment. For many businesses, the cost outweighs the benefits.

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Thankfully, there are already many different options of user-friendly apps that can work with your business for food delivery and online ordering. Yelp, for example, will allow you to upload a menu to the website so that customers can order as soon as they find you online. You can offer other apps for takeout orders, as well as a variety of options for delivery services. Even Uber has its own special food delivery service that you can utilize.

You may think that online ordering is a tiny segment of the population, but that is not accurate. According to Fortune Magazine, in 2017, 6. 6 percent of all restaurant orderscame through online ordering or apps. That is higher than the 5 percent allocated for phone orders.

Many modern customers simply find it more convenient to make choices at their own convenience instead of dealing with a frazzled employee over the phone. Chances are good that the portion of orders that come in over apps will only expand as mobile phone usage increases.

8. Host Major Events

Special events are a great way to get people into your business. It’s also one of the easiest ways to help create fond memories of your eatery in the local public. If you have televisions in your space, consider hosting special event nights related to sporting events, like the Super Bowl.

Even if you don’t have televisions, you can still offer special events and celebratory parties that will draw the local public to your business. New Year’s Eve is a great night to offer a special prix fixe menu and early reservations for customers. You could potentially sell out your entire restaurant weeks before the holiday even hits.

If you don’t go that upscale, consider throwing a Halloween party where everyone who shows up in a costume gets half off a drink or a discounted appetizer. If you have more of an intimate ambiance, a singles mixer on Valentine’s Day or Sweetest Day would be an ideal way to get people into your restaurant and associating positive memories with your business.

For restaurants with the space, offering to host special events for local groups and even families can be quite lucrative. Developing an area as a banquet space where businesses or other groups can rent the room and obtain food for guests is a great way to make your business a destination while also raking in the profits.

9. Giving Away Free Gift Cards to Your Restaurant

One of the easiest ways to get more people to come in and try your business for the first time is to offer free food. Of course, just handing out free appetizers or desserts to anyone who walks into your restaurant will cost you a lot of money.

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Instead, give away gift cards. That way, you can control how much money you invest in promoting the business. Give $20 gift cards to a local charity that’s running an auction. Donate gift cards to the radio station to give away to the 10th caller after a certain song. Not only will your business benefit from having your name associated with the giveaway, those gift cards will get people in your restaurant trying your food.

You can also offer discounted gift cards, such as buy $20 worth of gift cards and get $30 instead. Chances are good that if customers like your food, they will spend more than the amount on the gift card, and they will come back again later.

10. Reach Out to Your Media Outlets

Local food culture has never been as trendy as it is right now. People love to think they know the hottest and hippest restaurants in their area. Regardless of what your niche is, there is something exciting about your business. Identify that and then reach out to local news outlets. You could try the local television news or even morning radio shows.

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You may have a point of interest because your business was founded by an immigrant who has been in the country for decades. Maybe you offer a unique food that no one else in the area serves. Perhaps you have a gorgeous painting created by a local artist featured on one of your walls. Maybe your chef has been working in local restaurants for half a century.

Whatever it is, if it’s interesting to you, it might make a good local interest piece for the local media. Write-ups in the local newspaper or special features on television news or radio shows can certainly increase local interest in your restaurant.

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Jonathon Henderson

Jonathon Henderson is the owner of Better Bistro Media, a Georgia SEO Agency, that helps businesses increase their presence on the digital landscape to drive leads and sales. He has worked with expanding the digital marketing presence of numerous restaurants whether that be in SEO, Web Design or Reputation Management.

FAQs

How do new restaurants attract new customers? ›

20 Ideas To Get New Customers In Your Restaurant
  1. Take Amazing Photos. Your food is what brings people into your restaurant right? ...
  2. Offer Free WiFi. ...
  3. Keep A Smartphone In The Kitchen. ...
  4. Keep Your Website Simple. ...
  5. Schedule Live Music. ...
  6. Be Active On Social Media. ...
  7. Use Email Marketing. ...
  8. Offer Birthday Gifts Via Email.

What are the strategies to attract customers? ›

10 Great Ways To Attract New Customers To Your Small Business
  • Offer new customers discounts and promotions. ...
  • Ask for referrals. ...
  • Recontact old customers. ...
  • Network. ...
  • Update your website. ...
  • Partner with complementary businesses. ...
  • Promote your expertise. ...
  • Take advantage of online ratings and review sites.
28 Feb 2020

What do customers need in a restaurant? ›

A pleasant and comfortable atmosphere without unwanted disturbances. High-quality food that sits at par with the standards of the restaurant. Kind & cordial treatment by the restaurant staff throughout your dining experience. Easy payment methods.

How do restaurants attract younger crowds? ›

8 Ways Restaurants Can Attract Young Customers
  1. Host a cool fundraiser. Fundraisers are always successful in raising awareness of your restaurant. ...
  2. Food & wine does the trick. ...
  3. Host themed nights. ...
  4. Offer live music events. ...
  5. Have birthday discounts. ...
  6. Update your menu constantly. ...
  7. Offer gift cards and discounts. ...
  8. Sign up for events.

What is one thing that a restaurant can do to attract families? ›

Offer a parents' night

Rather than focusing on the kids, restaurants can win families over and differentiate themselves from competition by offering perks to parents—such as free babysitting.

How can restaurants improve their marketing? ›

Top restaurant marketing strategies
  • Add reservation links to Google Business.
  • Work on presentation of dishes so they are Instagrammable.
  • Improve local discovery online aka SEO.
  • Use the restaurant marketing framework.
  • Send email marketing that actually works.
  • Focus on loyalty.
  • Collect and use guest data.
16 Jun 2020

What are marketing goals for restaurants? ›

The primary purpose of a marketing mix for a restaurant is to realize the business goals, which is revenue growth, profits, customer satisfaction and guest loyalty. Other goals are to develop its brand and identity in the community.

What is an example of a marketing strategy? ›

Its strategy is to stimulate interest in specific products or brands without directly promoting any brand. It also increases brand awareness and provides valuable information to customers. Example: A dog shampoo company writes a regular blog offering customers dog grooming tips. Read more: What Is Content Marketing?

What are the 7 strategies of marketing? ›

These seven are: product, price, promotion, place, packaging, positioning and people.

What are the 5 marketing strategies? ›

The 5 areas you need to make decisions about are: PRODUCT, PRICE, PROMOTION, PLACE AND PEOPLE. Although the 5 Ps are somewhat controllable, they are always subject to your internal and external marketing environments. Read on to find out more about each of the Ps.

How do you attract customers with words? ›

If you want to make your ad copy pop and excite customers, use these top 20 retail marketing phrases:
  1. Beautiful in Its Simplicity. ...
  2. Artistically Inspired. ...
  3. Enhance Your Life. ...
  4. Enhance Your Beauty. ...
  5. Looks so Good on the Outside, It'll Make You Feel Good Inside. ...
  6. Never Looked so Good. ...
  7. Simply Awesome. ...
  8. Perfect From Beginning to End.
23 Nov 2020

What are the 4 general ways to increase sales? ›

Believe it or not, there are only four ways to increase your revenue:
  • Increase the number of customers.
  • Increase the average transaction size.
  • Increase the frequency of transactions per customer.
  • Raise your prices.

How can I make my restaurant more profitable? ›

7 Ways To Make Your Restaurant More Profitable
  1. Reduce Food Costs. It makes sense that the cost of food is a big deal for restaurants. ...
  2. Reduce overhead. ...
  3. Teach your staff how to upsell. ...
  4. Utilize a Good POS. ...
  5. Sell Merch. ...
  6. Manage reordering and inventory. ...
  7. Make sure you're marketing.

How do restaurants increase social media sales? ›

Here we have revealed the 7 restaurant social media secrets to attract customers and increase business for your restaurant.
  1. Sharing of Images. ...
  2. Running Campaigns and Contests. ...
  3. Geo-targeted Ads. ...
  4. Blogging. ...
  5. Having a Google Plus Presence. ...
  6. Being Consistent. ...
  7. Reciprocate, Reply and Reach Out As Much As Possible.

What is the promotional strategy? ›

the element of a firm's decision-making concerned with choosing the most appropriate mix of advertising, sales promotion, personal selling and publicity for communication with its target market.

What are the 4 main customer needs? ›

There are four main customer needs that an entrepreneur or small business must consider. These are price, quality, choice and convenience.

What makes the best restaurant? ›

Here are 10 characteristics of highly successful restaurants.
  • 1) Tasty Food. Invariably the food is tasty and well prepared. ...
  • 2) Range of Beverages. ...
  • 3) Good Service. ...
  • 4) Hospitable Atmosphere. ...
  • 5) Reasonable Cost. ...
  • 6) Convenient Location. ...
  • 7) Culinary Expertise. ...
  • 8) Hygiene and Cleanliness.
15 Mar 2016

How do you attract customers to your cafe? ›

Top Ten Ways to Get More Customers in My Cafe
  1. Get Referrals. So we put this number one because we think referrals are hugely powerful! ...
  2. Great Reviews. ...
  3. Run a Competition. ...
  4. Build customer loyalty. ...
  5. Build an Online Presence. ...
  6. Imaginative A-Boards. ...
  7. Collaborate with Non-Competing Businesses. ...
  8. Make the Most of Social Media.
23 Oct 2020

What is one thing that a restaurant can do to attract senior citizens? ›

If senior citizens on fixed incomes are your preferred age group, offer early-bird dinner specials, familiar home-style meals and large-print menus.

What are some skills 21st century chefs will need? ›

The skills needed by the 21st century chef will include a strong culinary foundation, passion, and training in everything from accounting to marketing.

How many items should you have per category on a menu? ›

Experts recommend sticking to about 5-10 items per menu section, with the bulk of your options listed under entrée selections. Read the menu over and be honest with yourself.

Which of the following is a typical radius for conducting market research for a restaurant? ›

Studies referenced in Restaurant Success by the Numbers show that casual dining restaurant with standard table service typically draw customers from a one-mile radius while other studies have shown that 60 to 80% of a restaurant's customer base lives within a five-mile radius.

How do you increase your sales? ›

  1. Be Present With Clients And Prospects. ...
  2. Look At Product-To-Market Fit. ...
  3. Have A Unique Value Proposition. ...
  4. Have Consistent Marketing Strategies. ...
  5. Increase Cart Value And Purchase Frequency. ...
  6. Focus On Existing Customers. ...
  7. Focus On Why Customers Buy. ...
  8. Upsell An Additional Service.
30 Mar 2021

Which of global strategy is better for a restaurant business? ›

Internationalization in restaurant industry is sort of creative economy as it carry blending of food taste with distinctive culture. This means you bring reputation of food from one country to another country. As an industry it should link with food value chain within and across-country.

How can a restaurant improve its service speed? ›

6 Tips to Boost The Speed of Service
  1. Produce Accurate Forecasts. By forecasting sales and demand, restaurant managers can make informed food purchase orders and schedule employees appropriately. ...
  2. Provide Hands-On POS Training. ...
  3. Ensure Order Accuracy. ...
  4. Properly Staff the Drive-Thru. ...
  5. Strategize Scheduling. ...
  6. Double Check Hardware.

How do you market a restaurant in 2022? ›

8 restaurant marketing tactics to try in 2022
  1. Redesign Your Website. ...
  2. Invest in Email Marketing. ...
  3. Create a Digital Loyalty Program. ...
  4. Lean Into Word-of-Mouth Marketing. ...
  5. Leverage New Social Networks & Features. ...
  6. Develop a Review Response Strategy. ...
  7. Embrace the Community. ...
  8. Repurpose User-Generated Content.
28 Mar 2022

What are the 4ps of a restaurant? ›

Using Product, Place, Promotion, and Price to build a marketing plan can help get you there.

How do you create a marketing budget for a restaurant? ›

As a thumb rule, spends on marketing budget should be ~3-6% of the sales. This is just a guideline while most of the restaurant businesses keep their marketing budget in the range of 3-10% of the sales. If you are a startup, you can even spend about 30% to establish your brand name.

What is the most successful marketing strategy? ›

If you are looking for the overall most effective marketing strategy for small business, content marketing is the winner. Content marketing encompasses blogs, videos, social media posts, podcasts, webinars, and more – basically, any type of content you can distribute online falls into this category.

What are the marketing strategies that lead the companies to succeed? ›

  • What are the best marketing strategies to use?
  • Use social media.
  • Create video tutorials.
  • Start blogging now.
  • Understand search engine optimization.
  • Leverage influencers.
  • Build a great lead magnet.
  • Use Facebook ads with re-targeting.
12 Sept 2017

How do you develop a strategic marketing plan? ›

There are nine major steps required to develop a well-crafted, strategic marketing plan: set your marketing goals, conduct a marketing audit, conduct market research, analyze the research, identify your target audience, determine a budget, develop specific marketing strategies, develop an implementation schedule for ...

What are the 4 types of marketing strategies? ›

What are the 4Ps of marketing? (Marketing mix explained) The four Ps are product, price, place, and promotion. They are an example of a “marketing mix,” or the combined tools and methodologies used by marketers to achieve their marketing objectives. The 4 Ps were first formally conceptualized in 1960 by E.

What is the most effective method to persuade or convince your target customers? ›

The best way to convince customers to buy is by educating them through personal selling and advertising. You have a better chance of selling to people who are most likely to use your product, despite their age or income group.

What are the key components of a marketing plan? ›

The style is up to you, but it should include the following elements.
  • Marketing Goals and Objectives. ...
  • Define Your Target Audience. ...
  • Research Marketing Tactics. ...
  • Plan Your Marketing Tactics. ...
  • Develop Your Timeline and Budget.
12 Jan 2021

What are the strategies required to attract customers? ›

10 Great Ways To Attract New Customers To Your Small Business
  • Offer new customers discounts and promotions. ...
  • Ask for referrals. ...
  • Recontact old customers. ...
  • Network. ...
  • Update your website. ...
  • Partner with complementary businesses. ...
  • Promote your expertise. ...
  • Take advantage of online ratings and review sites.
28 Feb 2020

What are the 5 of most powerful marketing tips? ›

5 Most Powerful Marketing Strategies That You Should Steal in...
  • Set a Goal and a Budget. ...
  • Leverage Influencer Marketing. ...
  • Focus On a Single Social Channel. ...
  • Leverage Email Marketing. ...
  • Focus On SEO and Content Marketing.
2 Feb 2022

How many types of marketing strategies are there? ›

52 Types of Marketing Strategies.

What are the six strategies to attract customers? ›

The following six strategies will help you attract and keep customers.
  • Offer quality products. Good quality is the most important reason cited by consumers for buying directly from farmers. ...
  • Cultivate good people skills. ...
  • Know your customers. ...
  • Use attractive packaging. ...
  • Let customers try samples. ...
  • Be willing to change.

What do customers need in a restaurant? ›

A pleasant and comfortable atmosphere without unwanted disturbances. High-quality food that sits at par with the standards of the restaurant. Kind & cordial treatment by the restaurant staff throughout your dining experience. Easy payment methods.

How do restaurants generate leads? ›

How to Generate Leads for Your Restaurant
  1. #1) Collect contact information through your point-of-sale system. ...
  2. #2) Create a customer loyalty program. ...
  3. #3) Drive in-store customers to participate in contests. ...
  4. #4) Trade free WiFi for contact information. ...
  5. #5) Offer a coupon when customers land on your website.
6 Feb 2020

What is one thing that a restaurant can do to attract families? ›

Offer a parents' night

Rather than focusing on the kids, restaurants can win families over and differentiate themselves from competition by offering perks to parents—such as free babysitting.

What makes a restaurant succeed? ›

A strong restaurant identity, hiring and retaining your staff and building a supportive environment, familiarizing yourself with profit and loss statements, creating a profitable menu (and learning how to market your best-selling items) are just some of the key elements of successful restaurants.

What are the main activities of a restaurant? ›

Restaurant operations, in the simplest terms, are various activities that are carried out in a restaurant to run the business. These include all activities involved in the preparation of food, customer service, cleaning, purchasing raw materials, accounting, reporting, etc.

What makes restaurants better than others? ›

High-Quality Food

A good restaurant sets a high standard for its food quality and ensures that guests receive the same quality with every meal. Serving quality food can earn your restaurant a good reputation and compel your guests to return for repeat visits.

What are the 4 main customer needs? ›

There are four main customer needs that an entrepreneur or small business must consider. These are price, quality, choice and convenience.

Why is customer service important in a restaurant? ›

Good customer service is important in the restaurant industry because it can determine the overall success of the establishment. Here is a list of reasons why it's so important: Happy customers generate more positive feedback and reviews for your restaurant. Excellent customer service can increase revenue.

How do you increase your sales? ›

  1. Be Present With Clients And Prospects. ...
  2. Look At Product-To-Market Fit. ...
  3. Have A Unique Value Proposition. ...
  4. Have Consistent Marketing Strategies. ...
  5. Increase Cart Value And Purchase Frequency. ...
  6. Focus On Existing Customers. ...
  7. Focus On Why Customers Buy. ...
  8. Upsell An Additional Service.
30 Mar 2021

How do restaurants improve operations? ›

6 Tips for Improving Restaurant Operations
  1. Streamline Your Menu. Your menu is what usually attracts customers to your restaurant initially. ...
  2. Invest In and Train Your Employees. ...
  3. Invest in the Right Restaurant Technology. ...
  4. Utilize Third-Party Integrations. ...
  5. Keep Up With Inventory. ...
  6. Remember Your Customers.
23 Mar 2021

How do restaurants increase social media sales? ›

Here we have revealed the 7 restaurant social media secrets to attract customers and increase business for your restaurant.
  1. Sharing of Images. ...
  2. Running Campaigns and Contests. ...
  3. Geo-targeted Ads. ...
  4. Blogging. ...
  5. Having a Google Plus Presence. ...
  6. Being Consistent. ...
  7. Reciprocate, Reply and Reach Out As Much As Possible.

What is one thing that a restaurant can do to attract teenagers? ›

A successful platform will meet teens on many different levels and offer social media, apps, and digital messaging so restaurants can better engage teenagers and begin building relationships. Once you reach this audience, the challenge is to engage teens with your message quickly.

What is one thing that a restaurant can do to attract senior citizens? ›

If senior citizens on fixed incomes are your preferred age group, offer early-bird dinner specials, familiar home-style meals and large-print menus.

What are some skills 21st century chefs will need? ›

The skills needed by the 21st century chef will include a strong culinary foundation, passion, and training in everything from accounting to marketing.

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